Creating A Culture Of Accountability
Article | Accountability Insights
Two mothers in Southern California assumed they would be able to find lots of organic baby food alternatives for their newborns. They were wrong. Despite the growing demand for natural organic ingredients in food, these mothers could not find the baby food alternatives they wanted, so they decided to take accountability for their situation by asking themselves, “What else can we do?” You guessed it. They started making their own organic purees for their babies. Word began to spread along with their range of organic baby food creations.
Seeing the market need and opportunity, they decided to take ownership for filling the underserved market niche for natural organic baby food. One mother was a local TV reporter and the other was a former chef at one of Wolfgang Puck’s restaurants. Combining their training and experience, they launched a new business. Today their baby food products are sold under the name Tasty Brand at a number of chains, including Whole Foods, Albertson’s, and Costco, and online at Amazon.com. Their Culture of Accountability, which began with just the two of them, has now grown into a thriving business that is profitable, expanding, and serving the needs not only of families who have babies but people everywhere: “Offer people something that puts a big smile on their faces, but that doesn’t contain any ‘junk,’ like high-fructose corn syrup, artificial colors & flavors, etc. We’re big believers in choosing organic and non-GMO verified products because what you eat really matters! Originally, we had kids in mind, but we quickly realized that Tasty Brand is for everyone! After all, who doesn’t like gummies & cookies? So, go ahead … treat yourself to TASTY!”
At the core of every Culture of Accountability are people voluntarily assuming accountability for achieving their desired results. Accountability is never forced upon them. Instead, they take it upon themselves freely and enthusiastically. Driven by the mantra “What else can I do to achieve the desired results?” they continually search for new solutions. Think of the number of times this sort of accountability has led to amazing business start-ups just like Tasty Brand.
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