Role of Leaders

A strong culture is purposefully created.

Bring Strategy to Life

Culture (aka “how things work around here”) plays a critical role in bringing strategy to life. When leaders create the needed culture, aligned organizations naturally achieve performance improvements in manufacturing, R&D, sales, and every other organizational discipline. When you intentionally manage culture, the culture evolves to achieve improved results, better retain employees, and deliver greater customer satisfaction.

To lead culture intentionally, keep three things in mind:

  1. Clearly define success
  2. Align the team
  3. Shift mindsets

> Get our paper on how leaders achieve a high-performance culture

“Everyone is involved in culture, including me.”

– Susan T. Carroll, Innova Health System

How We Help Clients

Reset Your Culture Foundation

Improved performance is found at the crossroads of intentionality and rigor. Our approach delivers measured, meaningful, and memorable methods that create alignment, accountability, purpose, and engagement. We bring hard data to bear on what most would typically consider to be the softer side of organizational development.


> Strengthen your culture foundation

Build Leadership

Create and sustain change by developing in-house culture management expertise. We provide elegant models, methods, and tools—including a growing digital tool suite—to equip your leaders with the ability to manage culture effectively and accelerate results. Leaders as Culture Champions better engage employees, increase buy in, set and manage expectations, and shift mindsets from “can’t do” to “What else can I do?”

> Build your expertise

Base Decisions on Data

Measure and then move your culture to higher ground. Our tools benchmark, measure, and track cultures in motion. When you take the guesswork out of culture management, you begin to pinpoint exact areas of strength and areas that need improvement.



> Base decisions on data

Resources for Leaders

Accountability Builder®

Get a taste for our popular Accountability Builder workshop. This webinar, hosted by Senior Partner Mattson Newell, is based on Partners In Leadership’s New York Times bestselling book, The Oz Principle.

> Watch now

Bury the Hatchet

When Redstone Credit Union’s senior leaders captured their disagreements with each other on paper hatchets, they began a bold shift in culture. When they dug a hole to “bury the hatchets,” they demonstrated company-wide a new way of working together.

> Read story

Leadership Builder®

Get a taste for our popular Leadership Builder workshop. This webinar, hosted by Senior Partner Jared Jones, is based on Partners In Leadership’s New York Times bestselling book, How Did That Happen? Holding People Accountable for Results the Positive, Principled Way.

> Watch now

Accelerate Change

Leadership influence comes from taking full ownership for current circumstances—which inspires a sense of optimism within the teams they lead. When leaders get accountability right, everyone who works with them wins.


> Read book summary

Leverage Culture

Complex projects require more than strategy, resources, and people. The difference for PETRONAS came from a commitment to culture-moving levers—alignment, inclusion, feedback, and recognition. At first thought extraneous; they soon realized they were mission critical.

> Read story


Let’s Talk Culture Management

Contact us today